LATimes.com is reporting that World Wrestling Entertainment has in fact renamed itself, and it will now simply be referred to as WWE. Vince McMahon spoke on the renaming, and the following is an excerpt from the article: "I think every brand has to re-create itself," he said. "I want everyone to look at us in a vastly different way than they have."
To do that, McMahon plans to go on a spending spree to acquire media assets that could expand WWE's business beyond the ring. In particular, he said, WWE is targeting companies involved in production, live entertainment and branding.
"It is a logical broadening of what we already do," McMahon said in an interview."