WWE Signs Exclusive Deal With Wal-Mart To Sell DVDs

Nick Paglino

WWE announced yesterday that it has signed an exclusive agreement extension with Vivendi Entertainment, and part of that deal extension will see Wal-Mart become the exclusive retailer for WWE DVDs. The deal will allow Wal-Mart, Sam’s Clubs and Wal-Mart.com the exclusive right to sell DVD and Blu-ray versions of the films for the first 90 days of the film’s DVD release. The deal is for the next five WWE films and runs through 2012. Triple H’s latest film "The Chaperone" is the first film of the deal.

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