Ring of Honor's Dave Lagana has posted a new blog in his "I Want Wrestling" series, this time taking a look at the hype surrounding WWE's 2/21/11 promo video. Below is an excerpt from the blog:
"Who was in the trench coat entering the cabin? Who will show up on Monday Night Raw on 2/21/11? Three shots and a date have created talk and chatter the likes of which every marketing executive dreams of.
Positioned in “commercial time”, this video caught everyone by surprise; asking more questions then it answered. Immediately on Twitter, discussion blew up over the vignette. I applaud WWE because in one minute they created buzz and intrigue in this crucial Wrestlemania season.
Wrestlemania hasn’t had this much discussion since October when rumors surfaced of a potential big name potentially returning to WWE. This news didn’t break in the body of WWE programming or even on their own website. It was during the aftermath of the October UFC event in Las Vegas. Ariel Helwani of AOL Fanhouse was doing a post show interview with a huge MMA fan and WWE Legend The Undertaker." You can read the rest of the blog if you CLICK HERE.