Article On How WWE Conquered The Social Media Arena

Matt Boone

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The following is an excerpt from a new article on Mashable.com:

World Wrestling Entertainment (WWE) is known for its burly performers, lewd females, outrageous story lines and epic drama, but behind the scenes there’s a serious fight to engage its audience.

At WWE headquarters in Stamford, CT, a group of innovative marketers and strategists are working hard to pump out the content that gets its viewers excited. Social media is a growing part of that process. The team’s social media efforts have even caught the attention of Mashable readers, who voted to award them two Mashable Awards.

We spoke with three key digital leaders at WWE to discuss its social media strategy — Brian Kalinowski (EVP, digital media), Mark Keys (VP, web production) and Corey Clayton (online community leader) weighed in on how the company is using social to engage and learn from its community.

Check out the complete article online at Mashable.com.

 

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