WWE issued the following press release today …
WWE COMES TO RUSSIA
November 30, 2010
London, November 30, 2010: World Wrestling EntertainmentÂ® and 2X2 today announced a two-year TV distribution deal for Russia.
WWEâ€™s flagship weekly TV show â€˜RawÂ®â€™ will premiere on 2X2 in February 2011, bringing WWEâ€™s unique style of action entertainment to more than 24 million homes across Russia including Moscow and St. Petersburg.
WWE â€˜Rawâ€™ continues to be one of the most watched regularly scheduled TV programs on ad-supported cable television in the U.S. and is currently distributed to over 100 countries worldwide.
â€œWe are delighted to be bringing WWE â€˜Rawâ€™ back to Free TV in Russia and look forward to working with 2X2,â€ said Andrew Whitaker, Executive Vice President, WWE International. â€œWe are confident that this partnership will be the first step in expanding the WWE brand in Russia.â€
â€œ2X2 is proud to present the captivating culture of World Wresting Entertainment for the Russian audience because it perfectly correlates with the interests of our viewers â€“ a young, active audience who prefer fresh and entertaining content, instead of traditional TV programs,â€ said Roman Sarkisov, General Director of 2X2.
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/
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