Variety.com is reporting that WWE is going to be presenting a new way of releasing movie’s on DVD after their theatrical run. The idea is to push the DVD’s a lot quicker than usual so that there is minimal turn around time from when the movie is in theaters to when it is available on DVD. Vince McMahon had the following to say concerning the idea:
"We’re going to be in the theatrical business, but the windows will be collapsed considerably going forward, more so than anyone else in the history of the film business, therefore we can promote these movies once and get the benefit from all that promotion," he said as he spoke to investors Thusday to discuss WWE’s first quarter earnings results."
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