Interesting Notes On DVR Ratings Info For RAW vs. Impact

Matt Boone


John Marzatelli sent along the following:

Much ado has been made by those within TNA to make sure fans DVR Impact on Monday nights if they plan on watching something else (like Monday Night Raw) as to ensure they don’t miss out on the latest developments in the soap opera that TNA storylines have become. The March 8th DVR ratings have now been revealed and contain a few surprises… The 3/8 edition of Impact featuring the in ring returns of Hulk Hogan and Ric Flair had 68,000 homes choose to DVR Impact, which equals out to a 7 % increase in the rating for that night, thus moving from a 0.98 to a 1.05

Meanwhile Raw that night had 188,000 homes DVR Raw which brings the final rating up from 3.38 to 3.57. The interesting note here is the comparison to the week before and normal numbers who DVR Raw, As on March 1st unopposed, Raw had 189,000 homes DVR the show and usually average a 5% DVR viewing audience and thus little to no fans chose to watch Impact live that night and DVR raw instead. The Thursday night editions of Impact had averaged a 15% viewing increase, and the big January 4th show had a nearly 20% DVR viewing increase, Dave Metzler thus came to the conclusion that in actuality, less people watch Impact later on DVR that are watching Raw on Monday than people who just did it on the Thursday show to catch it later.

Source : Wrestling Observer Newsletter (Interpeted & Rewritten by me)

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