The Wrestling Observer is reporting that WWE is expecting and hoping for WrestleMania 26 to be the most profitable WWE event in company history. There are several reasons why WWE feels this way. First off, the price of the PPV is $5 higher in North America and will air in more markets than it has in the past. Secondly, WWE is not bringing in a major celebrity this time around for the event, which generally costs them millions and takes away from the overall profit of the show.
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