The following is off Reuters:
"Our goal is not to beat ‘Raw’ immediately, but we feel confident this will accelerate our growth and make it fun for wrestling fans," Carter said.
The shows target different wrestling sensibilities, with "Raw" aiming for more of a PG rating and "Impact" drawing a TV-14.
"It’s somewhat of a different audience," a WWE spokesperson said. "On Monday nights, we’re one of the top cable shows. We’re focusing on our new show for Syfy, ‘NXT,’ and ‘Wrestlemania XXIV.’"
For Spike TV, this is an opportunity to tap into sports fans while "Monday Night Football" is off the grid.
Check out the full article on Reuters.