Spike TV issued the following press release today:
“THE ULTIMATE FIGHTER” ON SPIKE TV DRAWS MORE YOUNG MEN THAN THE MLB PLAYOFFS ON TBS
October 8, 2009, New York, NY – The cast of “The Ultimate Fighter: Heavyweights” on Spike TV delivered a ratings knockout punch to the MLB Playoffs last night on TBS. More young men in the advertiser-coveted demographic of 18-34 watched the fourth episode of the new season of “The Ultimate Fighter” (10:00-11:00pm ET/PT) on Spike TV than any of the three MLB playoff games on TBS.
“THE ULTIMATE FIGHTER”
1.1 Million Men 18-34
948,000 Men 18-34
Los Angeles Dodgers vs. St Louis Cardinals
903,000 Men 18-34
Philadelphia Phillies vs. Colorado Rockies
488,000 Men 18-34
For the fourth consecutive week, “The Ultimate Fighter,” was the most watched program in all of television with Men 18-34. Remarkably, the Spike original series is in its 10th season and clearly gaining in popularity.
“The Ultimate Fighter: Heavyweights” features former UFC light heavyweight champions “Suga” Rashad Evans and Quinton “Rampage” Jackson as coaches and is the only installment in the show’s history to include only the heavyweight weight class (206+ lbs). The cast includes a list of notable athletes with impressive and diverse pedigrees including four former NFL players, UFC veterans, a former IFL heavyweight champ, and a highly-publicized former EliteXC fighter, Kimbo Slice, who gained prominence through his non-sanctioned bouts on YouTube.
Spike TV is available in 98.6 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at spike.com/press.
WRESTLEZONE UPDATE: The Ultimate Fighter 10 episode four final rating came in at a 2.2, down from the 3.7 last week for Kimbo Slice vs. Roy Nelson.