The following is an excerpt from an article from Multichannel News:
WWE chairman McMahon, in an interview with the newspaper, outlined a strategy of toning down the sexual and violent content of the wrestling entertainment outfit to appeal to a more mainstream audience, and he cited the company’s content library as being able to fill in the gaps on a 24-hour cable network.
"We have a lot of clout," McMahon told the L.A. Times.
WWE spokeswoman Megan Cisek said there are no additional details available about the company’s plans to launch a cable network.
Currently, WWE has a key distribution deal with NBC Universal for the highly rated Monday Night Raw, which airs on USA Network and replays on Telemundo and mun2; in addition, WWE’s ECW: Extreme Championship Wrestling airs on SyFy. WWE also has TV deals with MyNetworkTV and Tribune’s WGN America.
An NBCU spokesman declined to comment on the report.
Check out the complete article at this link.
Have a news tip? Attended an event and want to send a live report?