WWE’s Senior Vice President of Distribution and Affliate Marketing, Peter Clifford, recently sat down for an interview with MultiChannel News where he spoke on a number of topics. He specifically addressed WWE PPV events by saying “We’ve been doing these PPVs for a few years and we felt that some of the PPVs were a little flat in terms of what we wanted the titles to project, so we looked to see which ones we can rename. We’re constantly looking at our product to find out how to make it better.” You can check out the the whole interview at Multichannel.com.
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