Feature: Steve Anderson on Smackdown’s New Home



The current home page poll on The WZ asks the following question:

âWill you watch SD when it moves to MyNetwork TV next week?â

The options for answers are:

Yes, I will



I don’t have MyNetwork TV



No, I don’t watch Smackdown now

That second choice made me think. According to Wikipedia, MyNetwork TV launched in August of 2006 with 167 affiliates that reached 106 million households, accounting for 96% of the United States. Thatâs fast for a new network, but it was born out of the CW being created out of the WB and UPN network mergers.

MyNetwork TV has the coverage, but what about the ratings? Itâs gone through various format changes, from telenovelas to reality programs and IFL programming. The ratings noly register. It is the lowest-rated of the six major US English-language commercial broadcast networks, according to Wiki.

Raw has moved from USA to TNN/Spike back to USA again without much ratings damage. Smackdown enjoyed a nine-year run at UPN/CW before moving over to the fledgling station.

Could this be Smackdownâs last network stand?

Even those markets that have MyNetwork TV likely lack awareness, leading to the low ratings. To me, the name of the network is clunky. People are used to two to three-letter acronyms. Smackdownâs debut this coming Friday is a loaded show. WWE is putting on the best dog-and-pony show they can to get people to jump from one network to another, a daunting task to say the least.

I donât doubt Smackdownâs ability to put on a good show or be a ratings draw for MyNetwork TV. I just question that networkâs ability to stay afloat. Getting Smackdown was the best move they could make. Flava Flavâs âUnder One Roof❠does not conjure up images of a flagship program. That job has now become Smackdownâs. In the midst of sitcoms, reality programming, and movies, the WWE Friday night program stands out.

It will be enough for WWE. But will it be enough to keep MyNetwork TV afloat? The two-year old network has experienced its share of bumps, including format and leadership changes. Their overall ratings noly register. Smackdown will help, but how much?

In addition, wrestling is not exactly experiencing a âRock and Wrestling❠or âAttitude❠era right now. Yes, Raw is in the upper echelon of cable programs part and Smackdownâs CW ratings were impressive. However, mainstream acclaim akin to the mid-eighties and the mid/late-nineties currently elude both programs. A pivotal move to a station struggling with awareness and ratings is risky.

It could pay off. MyNetwork TV could effectively become WWE TV. They may add more WWE programming. WWE-produced sitcoms and dramas could become a part of MyNetworkâs line-up.

Okay, Iâm getting a ahead of myself. Pondering that makes me think that Flava Flavâs show isnât so bad after all.

Or it could all go bad. Very bad. In spite of WWEâs best efforts and decent ratings, MyNetwork TV could fold. Then what? Their network options are limited. The move to PG-style programming will help, but I donât see CBS, NBC, ABC or Fox becoming Smackdownâs new home. The CW waved bye-bye to them, despite the ratings draw they had become.

Smackdown would likely find a cable home in the NBC/Universal family if MyNetwork TV ceases. But it wonât be the same. Who thought that Smackdown would make it nearly ten years? The show has lasted as long as the Dumont Network in its entirety and that was the last national network to show pro wrestling on a consistent basis in prime time.

Hereâs to a new era of Smackdown. A risky era, but a new era nonetheless. If you want Smackdown to stick around on a television network station, I suggest you go to the poll and check that first circle. WWE and MyNetwork TV will thank you.

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