According to The Wrestling Observer, WWE creative has made the decision to slow down the pace of storylines as there have been many complaints concerning the hurried nature of most programs. As we have been seeing for quite some time now, the Shawn Michales/Chris Jericho angle has been playing out for a long time, which is a good example of creative implementing a slower build toward angle blow offs. Originally, creative had plans for Randy Orton to be the leader of the DiBiase, Rhodes and Manu group within 2-3 weeks of its inception, but since then have decided to tease it longer in hopes that a more drawn out storyline will increase it’s effectiveness.
WWE, FOX and MyNetwork TV have been heavily promoting Smackdown’s channel change over the past few weeks. They are running commercial spots during NFL games, and playing local commercials featuring individual Smackdown superstars. I personally have seen tons of ads in NYC subways, including billboards around the city promoting the move to MyNetwork.