Appearing with Heavyweight contender Brock Lesnar, White emphatically said “no” when asked if the company’s upcoming announcement involves the signing of boxing superstar Floyd Mayweather to a deal with the MMA group.
He also denied rumors of a working relationship with World Wrestling Entertainment and put the kibosh on speculation of a deal between UFC and either FOX or ABC, the two major networks that have not yet gotten into bed with a mixed martial arts promotion.
In addition to saying UFC was not planning to work with ESPN, White also confirmed that the announcement does not involve UFC ownership taking the company public.
The brief segment highlighted UFC’s rapid ascension from near extinction in 2001 to a billion dollar valuation in 2008. White also talked about the company’s new action figure deal with Jakks Pacific; the first wave of figures, which is to include toy versions of Chuck Liddell, Brock Lesnar, Minotauro Nogueira and Anderson Silva, is due out by the holidays.
White added that accessories and a playable version of the Octagon will also be available for purchase.