WWE live events saw bigger crowds than normal over Thanksgiving weekend as holiday weekends are traditionally much easier to draw bigger crowds.
As noted earlier, there could be some real tension between Kevin Nash and Samoa Joe as it is not a good idea to dismiss it all as a work. However, worked shoot promos were something that was done in WCW all of the time and with Vince Russo in TNA, this could very well be the company running an angle to try and jar the public into caring.
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