In what could not be a good sign for ECW, WWE has announced that effective immediately all ECW episodes will be steamed on their web site. Their deal with the Sci Fi Network is up at the end of 2007, thus things don’t look good for renewal.
Originally ECW was scheduled to be re-launched under Shane McMahon whose vision was to run ECW TV on WWE.com. However when Vince got behind it, he suggested a much larger television audience. ECW started off with strong ratings, but it has decreased steadily over time.
With the announcement yesterday that SmackDown superstars will be appearing on ECW television it is likely the brand will slowly crawl towards something similar to WWE.com’s Heat and lose whatever specific identity is still left.