Viscera’s transfer from Raw to ECW is going to end up being really beneficial for the big man. He is currently in line for a monster push in ECW.
The idea is to make him a version of the 1980’s One Man Gang character in World Class and UWF, where he pretty much plows through everyone because of his immense girth. Viscera’s going to be repackaged – the comedy overtones and giant pajamas are going to be stripped from his persona. No more Viscagra and no more Rick Rude-like pelvic thrusts. Basically, “The World’s Largest Love Machine” gimmick is no more. He’s going to go back to being mean and bad, similar to Mark Henry if you will. The idea is to get him over big, unstoppable monster in ECW, then bring him back to Raw or SmackDown by the end of the year as a monster heel who can headline. This will be similar to what they perceived they successfully did with Snitsky, who is scheduled to mow down undercarders for the rest of the year and feud with Cena in 2008.
Viscera is getting a renewed pushed because he is big guy and not a problem backstage. Dave Lagana, the head writer of ECW, didn’t want him on the brand unless he was going to be repackaged because he felt his “Love Machine” gimmick would never get over as a headliner. Furthermore, Vince McMahon liked the idea of Viscera being pushed like the One Man Gang in the 80’s. Plus, it’s easy to convince Vince to push a monster, even he’s failed a few times before, as opposed to a smaller person, even if the person has a history of past success.