In the long run in her feud with VKM, Hemme is expected to turn heel. The idea is that the male audience can’t get a girl, and certainly not one that looks like her, so therefore they want to see hot women being degraded, with Kip James representing the males in the audience.
In her tuxedo match with “The Fat Oily Guy” at Against All Odds, the idea was to get Kip over as a face and Christy as a heel. Russo’s original script called for BG James to cover up Hemme with a towel after she had been stripped, but he refused. He said that if the idea is for VKM to be faces, putting a towel over Hemme would turn him heel.