WWE(R) Breaks into Hotel Entertainment Through Multi-Year Agreement with On Command
STAMFORD, Conn.–(BUSINESS WIRE)–Feb. 6, 2006–World Wrestling Entertainment(R) has agreed to a multi-year deal with On Command Video Corporation that will bring its pay-per-view and subscription video on demand service programming to On Command’s distribution network of more than 500,000 digital guest rooms, which touch more than 150 million guests annually.
The agreement includes showing WrestleMania(R) 22 on Sunday, April 2, the latest instalment (sic) in the wildly popular pay-per-view series, and WWE 24/7(TM) On Demand, its subscription video on demand service.
“This is a groundbreaking agreement for WWE and WWE 24/7 On Demand,” said Peter Clifford, WWE vice president of distribution and affiliate marketing. “Our ability to market to literally millions of hotel guests will enhance our ability to further expand our audience and give fans another way to access the programs they love while traveling. This is the first of several new entertainment outlets we will be populating during the course of 2006. Stay tuned.”
“We are extremely pleased to bring live event programming to the hotel industry,” said Tad Walden, senior vice president of marketing and programming for On Command. “Being able to provide the hotel guest with very popular programming from a strong brand like WWE will be an attractive addition to our already robust content of more than 390 movies and top rated television programs.”
On Command Video Corporation (www.oncommand.com) is a leading provider of in-room entertainment technology to the lodging and cruise ship industries. On Command is a wholly-owned subsidiary of Liberty Media Corporation (NYSE: L, LMCB). On Command entertainment services include: on-demand movies; television Internet services using high-speed broadband connectivity; television email; short form television features covering drama, comedy, news and sports; video games; and music-on-demand services through Instant Media Network, a majority-owned subsidiary of On Command and the leading provider of digital on-demand music services to the hotel industry. On Command hotel properties include more than 100 of the most prestigious hotel chains and operators in the lodging industry including, Accor, Adam’s Mark Hotels & Resorts, Fairmont, Four Seasons, Gaylord Hotels (Gaylord Palms, Gaylord Texan, Gaylord Opryland and Gaylord Hotel at Opryland), Hilton Hotels Corporation, Hyatt, Intercontinental Hotels Group (Inter-Continental, InterContinental Buckhead, Crowne Plaza and Holiday Inn), Loews, Marriott (Courtyard, Renaissance, Fairfield Inn and Residence Inn), New York Palace Hotel, Radisson, Ramada, Starwood Hotels & Resorts (Westin, Sheraton, W Hotels and Four Points), and Wyndham Hotels & Resorts.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service being made available through Cable, Telephony and Satellite television providers, and leveraging WWE’s 75,000-hour library, the largest of its kind in the world, featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at http://www.wwe24-7.com.
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