SPIKE TV’S ULTIMATE FIGHT NIGHT LIVE AND
Network Delivered More Men 18-34 Than YAGO (9:00-11:00 PM, ET/PT)
New York, NY, October 4, 2005 – Last night, Monday, October 3, Spike TV garnered nearly two million viewers for its Ultimate Fight Night Live special and the weekly series The Ultimate Fighter 2.
“This is a sport on a rising curve,” says Kevin Kay, General Manager Spike TV. “We set out to provide an action-packed night of programming and our strategy worked in reaching male viewers.”
Ultimate Fight Night Live, which telecast from 9:05-11:00 PM, ET/PT, drew a 1.6 HH/1.4 million homes. In the network’s key demos, with Men 18-49, the two-hour special scored a 2.1/1.1 million viewers; and with M 18-34, it earned a 2.6/670,000 viewers. Total viewers (P2+) reached 1.9 million.
During this time period the network delivered close to 15% more Men 18-34 than a year ago.
Immediately following the special was the weekly premiere episode of The Ultimate Fighter 2 from 11:00 PM-12:01 AM, ET/PT, which had 1.3 HH/1.2 million households. With Men 18-49, the series scored 2.1/1.1 million viewers; and with Men 18-34 it garnered a 2.8/718,000 viewers, the series’ highest M 18-34 rating to dates. The series attracted 1.9 million viewers P2+ as well.
Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).