The Longest Yard Opens To Strong Friday Showing

Brian Cantor


The Longest Yard opened to $15.75 million on Friday, topping Star Wars Episode III ($15.47 million) and Madagascar ($14.03 million).

The movie, which stars Adam Sandler, Chris Rock and a number of football players and wrestlers, averaged $4,334 per theatre on Friday. Because the heavyweight competition is so close, however, it is not guaranteed a win for the Memorial Day weekend.

No other film even surpassed $3 million on Friday.

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