The WWE announced today that they have signed two new deals with UK retailer ASDA and tabloid newspaper The Daily Star. ASDA stores across the country will be featuring WWE Superstars on 2.5 million packages of seven private label cereal brands. Also in part to promote ASDA’s new deal WWE will offer ASDA cereal buyers the chance to win a family holiday to the Royal Rumble Pay-Per-View in Miami, FL.
The deal with tabloid newspaper The Daily Star is that the WWE are set to produce an exclusive DVD for The Daily Star readers for a national promotional campaign.
One of the main reasons reported that the WWE are traveling to Europe more frequent now is due to the past 14 events all sold out. Over 104,500 tickets were sold, at a higher price than the average live event show in the United States. Apart from the shows performed, WWE superstars also participated in meet and greet sessions which were organized by WWE licensees. They had a total of 16 events in the week with more than 100,000 people attending. A press release issued today by the WWE announcing that the SmackDown! brand will be returning to the United Kingdom for the ‘WWE SmackDown! Summer Bash Tour’.