After speaking with sources I have learned that there is a plan to add a pre-show to RAW from 8:30-9pm EST. It would be a countdown show to RAW that would take place at the arena where RAW is being held each week. The production would include Superstar interviews, fan interaction and obviously further promoting the major stories going on.
I have been told it would be something similar to a college game day live countdown like ESPN on any major network might do leading up to a big game.
From what I am hearing, this addition to WWE's programming is very close to being a done deal and would likely start this fall. Its more time on the USA network during prime time hours on a Monday night which can mean more money. The ability to insert sponsors and promotions in the countdown show also can mean more profit for the WWE.
This is apparently an idea that the WWE has been discussing for quite some time.