Tonight on Monday Night Raw, WWE posted a fact (pictured below) stating:
"Last night on USA, over 10,000,000 viewers watched Tough Enough and WWE Raw."
The post is both erroneous and misleading.
First of all, Raw and Tough Enough do not air on USA Network on Sunday nights.
Secondly, and even more importantly, the 10,000,000 number is misleading. A WrestleZone source in the television industry explains, "there haven’t been 10 million tuned in to wrestling since The Monday Night Wars. WWE takes the total number of viewers for the 8pm Tough Enough, adds that to the 9pm viewership for Raw, adds that to the 10pm viewership for Raw, and then the viewership for the Tough Enough repeat. They are counting as if each hour has its own unique audience that doesn’t stay on or overlap."
In the Internet business, when the same person visits a website more than once per day, he or she is counted as one unique visitor. WWE is not going with the "unique viewer" approach, and the figure of 10 million is, at best, misleading.