Sports Business Journal Daily is reporting that SpikeTV has created a new job title called Senior VP/Sports & Multi-Platform Programming, and has hired Jon Slusser for the position.
The story notes, "Spike is ready and is making a significant investment to grow our sports programming," Slusser said. "This is our future." Despite losing the UFC, which is headed to Fox, Spike still will focus on MMA, such as Bellator Fighting Championship, which is streaming preliminary bouts to Spike.com. Slusser plans to pursue non-traditional events that fall into four categories: fighting (MMA), motorsports (like Motocross and Rallycross), lifestyle sports (like rugby, beach volleyball, rodeo and extreme skiing) and event sports (like New Year's Eve specials and stunts). To read the entire article, click on the above link.