Backstage Heat On Zack Ryder, WWE Twitter Promotion

Justin LaBar

Zack RyderBackstage Heat On Zack Ryder

There seems to be some heat from WWE officials on Zack Ryder for him changing his hair color to blonde according to PWInsider.com. Officials are upset with Ryder dying his hair before asking because most of his merchandise shows him with dark hair.

WWE Twitter Promotion

As reported in the past, many in WWE are rolling their eyes at the heavy promotion of Twitter during WWE shows. It is being said that WWE feels their ratings have dropped overall in recent time because not enough people are aware of WWE's product. The aggressive push for terms and people to trend on twitter is meant to bring awareness to those who aren't currently engaged in the product.

 

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