The following is an excerpt from a new ESPN.com article:
WWE’s Ted DiBiase Tweets to draw partiers
WWE superstar Ted DiBiase may do phone interviews while 25 feet up in a deer stand, but don’t let that fool you. While he enjoys the simple life — like hunting or a good tailgate — he’s savvy enough to use social media to build his career and his fans’ enjoyment of the show at the same time.
DiBiase, the 29-year-old son of his “Million Dollar Man” father/namesake, is the creator of the DiBiase “Posse Party,” an impromptu Twitter-fueled get-together with tailgating fans outside the arena at “live” (non-televised) events. The inaugural event was late last summer in his hometown of Jackson, Miss. Last weekend, DiBiase stepped up his game, hosting the biggest Posse Party yet Sunday prior to the “Royal Rumble” pay-per-view event.
DiBiase uses Twitter to let his more than 220,000 Twitter followers know where to go. Since last summer, DiBiase has hosted more than 100 fans outside some shows, and even ran a half-mile in the rain to connect with six fans at a Buffalo Wild Wings.
Check out the complete article online at ESPN.com.