During a conference call today, WWE announced its 2011 revenue figure which totaled at $483.9 million. This compares to the $477.7 million figure from 2010.
The fourth quarter from last year came in at $112.9 million compared to the $122.5 million figure from 2010. On these numbers, Vince McMahon had the following to say:
“In 2011, we evaluated several paths for creating new programs and distributing all of our content in a way that optimizes its value, Vince McMahon said in a press release. "Executing this strategy effectively, including the potential creation of a WWE Network, has the power to transform our business.
"While we made significant progress toward this objective, our fourth quarter and full year results were impacted primarily by three items: significant non-cash film impairment charges stemming from the weak performance of our movie releases, strategic decisions to withhold several hours of previously licensed television content for distribution on other platforms, and initial start-up operating expenses associated with our emerging content and distribution strategy.
"Regarding the first item, we have taken several measures to improve the profitability of our movie business. And, regarding the other items, we believe that our ongoing investment to expand and maximize the value of our content is the most potent approach for driving our future earnings."
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