HBK Partners Up With EyeBlack to Create Custom Product Line

Nick Paglino

Shawn MichaelsThe following press release has been issued:

For Immediate Release                                                                                                                    April 25, 2012
WWE HALL OF FAMER SHAWN MICHAELS SIGNS WITH EYEBLACK

EyeBlack to Produce Custom Product Featuring Michaels’ Trademarks, Phrases, and More

Rockville, Md. – EyeBlack, the company that started a sports revolution by combining logos, phrases and bible verses with EyeBlack, today announced a partnership with Shawn Michaels, former WWE Superstar and current star of the Outdoor Channel’s show Shawn Michaels’ MacMillan River Adventures. Michaels will serve as an ambassador for the company and will collaborate with EyeBlack to produce a customized product line.

The licensing agreement signed between Michaels and EyeBlack gives EyeBlack the rights to create and sell product featuring Michael’s trademark phrases and nicknames including: Showstopper, Mr. HOF, and Mr. Hall of Fame. EyeBlack will also produce custom designs printed on camouflage EyeBlack for Michael’s hit show MacMillan River Adventures.

To begin the relationship, EyeBlack will be offering 20 pairs or more of Shawn Michael’s product for 50% off. To order Michaels product you must use the code "Showstopper" when ordering on www.EyeBlack.com before May 4, 2012.

"I'm very excited about this new relationship,” said Michaels. “Beyond being a cool product in itself, it’s functional and I’m looking forward to using EyeBlack product in my hunting adventures and in some WWE related activities."

Shawn Michaels wrestled for the WWE (World Wrestling Entertainment) for over 20 years. During that time, Michaels was a four-time World Champion, three-time WWE Champion and World Heavyweight Champion, among many other awards and honors, including his 2011 HOF induction.

After his retirement from wrestling in 2010, Michaels continued his relationship with the WWE by signing on as an official ambassador for the company.   In addition to these duties, Michaels stays busy by hosting Shawn Michaels’ MacMillian River Adventures, with his good friend Keith Mark, on the Outdoor Channel. The 30-minute program gives viewers an exclusive look into the unique lifestyle of hunting and the duo’s large game hunts across the world.

“Shawn is a fantastic athlete and we are proud to have him on the EyeBlack team,” said Peter Beveridge, president and founder of EyeBlack. “Shawn had a prolific pro wrestling career and is the perfect representative for the EyeBlack brand as we branch out into the professional wrestling and hunting arenas.”

Michaels joins an impressive roster of professional athlete ambassadors whom EyeBlack has signed in the last year. The company boasts endorsements and customized lines from NFL stars Stevie Johnson, Marshawn Lynch and LaMarr Woodley, as well as tennis pro Bethanie Mattek-Sands and softball legend Jennie Finch and Monica Abbott. Recently, the company inked a deal with Chicago Bears’ Pro Bowl linebacker Brian Urlacher to be the face of the Original product line.

About EyeBlack
Based in Rockville, Md., EyeBlack produces patented, innovative, hardworking sports products that are used worldwide by athletes to boost their on‐field performance, while enabling fans to express their support for a team or specific athlete. EyeBlack manufactures products solely in the United States made from medical grade tape that is safe, tested and can breathe on the skin. EyeBlack is an official licensee of Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Lacrosse (MLL), and has partnerships with many other professional athletes ranging from motorsports to the National Football League (NFL) players. Additionally, hundreds of collegiate programs are officially licensed and wear EyeBlack products. Away from the athletic fields, EyeBlack collaborates with a number of sponsors and non‐profit organizations to create customized products to help promote their respective brands. EyeBlack is available at an increasing number of retailers and at www.EyeBlack.com.

Follow EyeBlack’s latest news at Twitter.com/eyeblack_com and www.facebook.com/EyeBlackRevolution.
Follow Shawn’s latest news at www.Twitter.com/ShawnMichaels and www.facebook.com/TheShawnMichaels

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