Forbes.com, in a new article posted on the site, has branded WWE star Dwayne "The Rock" Johnson as "The Franchise Saver." The article focuses on The Rock's current ability to turn tired film franchises into rejuvenated, box offices successes. The following is an excerpt from the article:
Rather than launch franchises, Johnson saves them. Last year he climbed onboard the tired Fast and Furious series and turned Fast Five into the franchise’s highest-grossing film ($626 million). Then he took over Journey to the Center of the Earth from Brendan Fraser, and Journey 2 brought in $81 million more than its predecessor. Next up: the second installment of G.I. Joe.
Producers have taken note: We estimate The Rock earned $36 million in the last 12 months, and his first spot on The FORBES Celebrity 100 seems to be a floor, not a ceiling.
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