According to a new article posted over at WWE.com, the new three hour format of Raw will see the show add an interactive element to it which will allow the viewers to "create" the matches as well as watch them. The following is an article excerpt, featuring a quote from Vince McMahon:
"WWE is proud to celebrate this historic milestone with our partners at USA Network. Our new three-hour Raw represents the next generation in interactive television where our fans won't just watch the show, they will help create it."
You can read more by clicking on the above link.