The Wrestling Observer Newsletter reports that many in WWE don't expect RAW going three-hours to be a permanent thing.
While the advertisements bill it as being permanent, many are comparing it to when WCW Nitro went three hours years ago.
The format of the show is still being developed, but the premise is to treat it like a pay-per-view event every Monday night with interactive features.
Reportedly, those in WWE feel that two hours drags by each week and adding a third hour won't benefit them.
It's said that the USA Network has been interested in a third hour for years but WWE has not been interested. USA currently pays WWE about $700,000 weekly for RAW which means the increase equals $5.2 million in new gross revenue for WWE.