In two weeks, the Los Angeles billionaire's company, Saban Brands, will launch a five-hour block of original children's programming called Vortexx. Aimed at young boys, the slate of shows will air on the CW television network and be anchored by "WWE Saturday Morning Slam," a new program produced by World Wrestling Entertainment.
Saban and WWE are hoping to capitalize on research data that show children, including a healthy contingent of boys younger than 12, make up 22% of the audience for the wrestling group's core franchises, "Monday Night Raw" and "SmackDown," which run on the NBCUniversal cable channels USA Network and Syfy, respectively.
"Children make up a huge, huge component of our audience," said Eric Pankowski, senior vice president for WWE creative and development.
"WWE Saturday Morning Slam" will feature one wrestling match a week, as well as wrestler profiles and behind-the-scenes footage, Pankowski said.
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