The following October 2012 WWE business figures have been reported by The Wrestling Observer:
-WWE DVD shipment numbers, as of 10/31, are as follows:
Wrestlemania 28 sold 230,000 units.
-165,000 DVD units were shipped (64% being the new CM Punk DVD). This is down 38%.
-WWE.com averaged 11.5 million unique visitors. This is down 10% from last year.
-WWEShop.com averaged 903 orders per day. This is up 27% from last year.
-Average house show attendance was 4,762 in North America (up from 4,607 last year).