Report: Why WWE Is Doing Storylines Involving Girlfriends & Relationships
November 30, 2012
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According to the reports, the initiative to cater to female viewers is a motive in the John Cena/AJ Lee storyline and Del Rio/Rosa Mendes storyline. There is no word on how long the stories will continue and if WWE has any data at the moment suggesting their initiative is successful or not. |
WWE has an initiative to attract more of a female demographic according to F4Wonline.com.