The network's winning formula is based on one-third original series, one-third acquired shows, and one-third World Wrestling Entertainment.
A championship WWE belt, a gift from McMahon for Hammer's 50th birthday, hangs above the low, cushy couch in her office.
Hammer is a big fan, saying WWE's live Raw consistently draws five million viewers per episode 52 weeks a year. WWE also has a show on Syfy, Smackdown, and in July E! will launch Total Divas, a reality show featuring female wrestlers. "She is really in charge of the cash of the cash cow at NBCU," McMahon said.
"What we have done and no other cabler has done is stay on strategy," Hammer said of USA. "We do not want people to go to bed depressed." In September, USA will air reruns of the hit ABC comedy Modern Family as part of its acquired-shows slate.