According to the Wrestling Observer, the WWE's ultimate goal is to eventually turn the Wyatt Family babyface. They do recognize this will take time, and there are no plans to execute this change in the near future. Turning them face would alleviate the issue of having too many heel factions on TV at the same time, including The Shield and Zeb Colter's Militia.
There has been some speculation that the Wyatt's attack on Kane this week was planting seeds to set up a SummerSlam match against the Brothers of Destruction, but according to a recent report the Undertaker was injured during his numerous encounters with The Shield earlier this year.
As we reported earlier today, management was happy with the Wyatt Family's debut on Raw this week, and there is no concern to the ratings, given that the time slot they were put into generally doesn't draw well for the company anyways.