Press Release: Unprecedented Social Media Activity Set For WWE SummerSlam

Nick Paglino

WWE SummerslamThe following press release has been issued:

WWE today announced its digital and social media initiatives during SummerSlam Week, providing fans with 24/7 event coverage and exclusive content like never before. SummerSlam will be broadcast live on pay-per-view this Sunday, Aug. 18, at 8 p.m. ET/5 p.m. PT from STAPLES Center in Los Angeles.

SummerSlam’s digital initiatives include:

WWE.COM SOCIAL HUB
WWE will launch an all new Social Hub on WWE.com, which includes unique sections for photos, fan activity, featured chats and "Superstar Buzz." The Photo Universe will host up-to-the-minute photos of SummerSlam Week showcasing fan and Superstar photos; the Fan Activity section will allow users to exclusively select their social activity views; the Featured Chats section will list existing live chats and allow fans to post information from their social networks; and the Superstar Buzz section will keep fans up-to-date with news on their favorite Superstars or Divas.

PAY-PER-VIEW NOW AVAILABLE GLOBALLY ON MOBILE, XBOX, SONY PLAYSTATION 3 AND SAMSUNG TVs
WWE is streaming SummerSlam across all Apple, Android and Windows 8 devices and Kindle Fire tablets. The pay-per-view will also be available on Xbox consoles and Samsung Smart TVs, inside “Xbox Live” and the Samsung “Smart Hub,” respectively, and, for the first time on Sony PS3 as part of the Sony Entertainment Network.

SUMMERSLAM KICKOFF SHOW
WWE will host a live, 60-minute SummerSlam Kickoff on Sunday, Aug. 18, starting at 7 p.m. ET/ 4 p.m. PT. In addition to airing prior to the pay-per-view broadcast, the show will be simulcast on YouTube, WWE.com, the WWE App, Facebook and Yahoo! The broadcast will feature an in-arena panel and a backstage reporter as well as Kickoff Interactive, a live WWE Twitter ticker where fans can contact hosts via social media.

CELEBRITY SOCIAL MEDIA AMBASSADORS
This year, a wide-range of digitally savvy celebrities and athletes are serving as official SummerSlam Week social media ambassadors, tweeting from SummerSlam Axxess, the Superstars for Hope party, Be a STAR anti-bullying rallies and SummerSlam. Celebrities include Pink, Piers Morgan, Kelly Osbourne, Zendaya Coleman, Anthony Anderson, Omar Epps, Corbin Bleu, Jenny McCarthy, Jon Secada, Katie Couric, Maria Menounos, David Hasselhoff and Bret Michaels.

SUMMERSLAM THROUGH THE EYES OF A SUPERSTAR WITH GOOGLE GLASS
WWE will utilize Google Glass at SummerSlam to give fans a unique look at what it’s like to be a WWE Superstar. The exclusive interactive tool will be used by WWE Superstar The Miz, as he attends Axxess sessions and SummerSlam Week events. The Miz will also snap photos via the headgear and publish them on WWE’s new Social Hub.

SOCIAL MEDIA “HOSPITALITY” COMMAND CENTER OPEN 24/7
WWE will host and monitor an online “Hospitality Center” throughout SummerSlam Week, offering real-time support and answering all event-related fan questions that are sent via Twitter to the handle@SummerSlam. WWE will also provide information including arena maps, event schedules, weather alerts and up-to-date ticket information.

‘PIN IT TO WIN IT’ WITH WWE ON PINTEREST 
WWE will conduct its first-ever contest on Pinterest with a “Pin it to Win it” game. Fans that follow WWE on Pinterest can re-pin photos from summer-themed pinboards to receive various prizes. 

HIDE-AND-TWEET CONTESTS TO GIVE AWAY LAST-MINUTE TICKETS
WWE will host two interactive “Hide and Tweet” contests in the Los Angeles area, giving fans the opportunity to win pairs of tickets to the sold-out SummerSlam pay-per-view event. Fans can follow @SummerSlam and @WWE to find clues revealing the whereabouts of the tickets. The first contest will take place on Thursday, Aug. 15, and the second will take place on Friday, Aug. 16.

OFFICIAL SUMMERSLAM WEEK HASHTAGS/HANDLES
#SummerSlam – Official all-purpose SummerSlam Week hashtag
@SumerSlam – Official Twitter handle
#AXXESS – Official SummerSlam Axxess hashtag
#STARS4HOPE –Official Superstars for Hope party hashtag

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