USA IS THE #1 CABLE NETWORK FOR THE 8TH CONSECUTIVE SUMMER
POWERFUL SLATE OF ORGINALS, WWE Raw, AND SYNDICATED SERIES HELP DRIVE VICTORY FOR THE NETWORK
USA Boasts Four of the Top Ten Dramas Across All Cable, Including Freshman Series Graceland
NEW YORK – August 26, 2013 – For an unprecedented 8th year in a row, USA is summer’s #1 cable network in total viewers (2.95 million), P25-54 (1.15 million) and P18-49 (1.08 million). USA’s win was driven in great part by its powerful mix of originals, WWE Raw and syndicated programming. The network was home to four of the summer’s top ten scripted series including newcomer GRACELAND, as well as Burn Notice, Suits, and Royal Pains.
Freshman drama GRACELAND, about the adrenaline-fueled world of a diverse group of undercover agents whose lies are their lives, was one of the summer’s top new scripted series on cable. It attracted 3.83 million total viewers, 1.72 million P25-54, 1.68 million and P18-49. GRACELAND registered particularly high double-digit growth in L7 lifts of +87% P18-49, +83% P25-54 +89% P18-34 and +72% in P2+ on average season-to-date. The season finale is set for Thursday, September 12 at 10/9c.
The final season of Burn Notice continued to dominate in ratings. The Emmy-Award nominated drama drew 5.36 million total viewers, 2.22 million P25-54 and 2.035 million P18-49. The series finale is slated for Thursday, September 12 at 9/8c.
Fan favorites Suits and Royal Pains consistently performed on cable’s top ten list. The third season of Suits, about one of Manhattan’s top lawyers who hires a brilliant unmotivated college dropout, reached 5 million total viewers, 2.18 million P25-54 and 2.28 million P18-49. In its fifth season, Royal Pains, about a ‘go to doctor for hire’ in the Hamptons, garnered 5.23 million total viewers, 1.97 million P25-54 and 1.69 million P18-49.
WWE Raw continued to draw a massive audience with 4.5 total viewers, and 2 million in both P18-49 and P25-54.
NCIS was the most-watched “off-net” series on cable this summer, averaging 2.7 million total viewers while SVU was #3, averaging 2.1M viewers. No other off-net one hour series on cable averaged above 2 million total viewers this summer. NCIS and SVU were also the top off-net one-hours on cable among key demographics, as SVU averaged 776,000 18-49 / 778,000 25-54 and NCIS 687,000 / 833,000.
Fresh off a successful summer, USA breaks into the fall season with a powerful programming lineup, including NCIS: LOS ANGELES on September 23 and Modern Family on September 24. Hit original dramas White Collar and Covert Affairs also return on Thursday, October 17 at 9/8c and 10/9c, respectively. Additionally, USA introduces the special holiday season reality event, IT TAKES A CHOIR, on Sundays, beginning November 3 at 8/7c. The show follows the charming British choirmaster Gareth Malone as he unites unlikely groups of characters through the transformative power of music. And, the long-awaited two-hour special Psych: THE MUSICAL premieres Sunday, December 15 at 8/7c, following Shawn (James Roday) and Gus (Dule Hill) as they dive into a world that's equal parts mystery and melody to track down an escaped playwright mad man.