Ted DiBiase Sr. Talks Managing Stone Cold, Ted Jr’s Release, Mid-South Wrestling & More

Justin LaBar

Ring Rust Radio recently interviewed Ted DiBiase Sr. and spoke on a number of topics. Here are some highlights:

On playing the Million Dollar Man Character in and out of the ring:

Well, I think everyone would agree that Vince McMahon, although he doesn’t get it right every time, he gets it right most of the time, and he is a marketing genius. The way that he has marketed wrestling is just incredible, and one of the things he told me is that one of the ways we are going to market your character, of course they did vignettes and all that stuff, but nothing spreads faster than the word of mouth. He said, so every time the people see you they should see the picture of wealth. So we’re going to fly you first class to everywhere you go, you won’t be staying in anymore Red Roof Inns, it’ll be the Hilton, Hyatt, or the Marriot, and every time you walk out of a hotel or out of an airport or out of a coliseum people will see you getting into a limousine. Then they gave me “flash cash” is what Vince called it, which means that every time you reach into your pocket to go to buy a newspaper or a cup of coffee, people will see a roll of 100 dollar bills, and of course that could be dangerous, depending on where you are ha-ha. He said, for example, you’ll have to pick your spot, and obviously don’t go to the most expensive restaurant in Manhattan and there are 50 people in there and say you’re going to pick up a tab. But you pick your spot and when you’re having breakfast or lunch or dinner somewhere and there’s a few people in the restaurant just stand up and announce yourself as Ted DiBiase, the Million Dollar man and I’m in a particularly good mood tonight and because of that, dinner’s on me, and have Virgil go around and pick up everybody’s check. He said pay for it, bring me the receipt, and then I’ll replace the money. And I said oh my gosh, you know, that was fun and of course he added onto that saying if you abuse it, you lose it. Obviously we want you to have some fun with it but don’t be going nuts, and I never did really abuse it so it was a lot of fun.

On managing Steve Austin:

No, I guess I’d say I don’t that anybody would say that they thought Steve Austin would become, in my opinion as a wrestling star, he’s the biggest guy we ever had. Now the Rock, of course the Rock went on to become an A list movie star and nobody’s going to deny that but in terms of worldwide recognition and popularity I don’t think anybody is going to top the Rock. But, as far as wrestling goes, yeah as a matter of fact the reason Vince put me with Steve basically because Vince, you know, he put me with several guys to more or less help groom them, give them advice and be with them what have you, and of course that rub also helps them because anyone that was put with me automatically was hated. I can remember some of the agents back at the time telling Steve he needed to spice up his TV matches and do more stuff and I told him no, don’t change anything. I said what you do is very believable, you go out there and wrestle and you’re not going to get over as fast as, say, some other guy, but the guys who get over real fast are the ones that die real fast, even though it’ll take you longer to get over you’re going to be over so solid you can do anything you want, and I think you’ll be one of the biggest stars we’ve ever had. I don’t think anybody realized it would be as big as it has been.

Click here for the full interview talking about being in the WWE2K14 video game, his son being released and more.

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