PWInsider.com is reporting there is a big reason as to why Dolph Ziggler is seemingly stuck in the mid-card after his brief stint as World Heavyweight Champion. Word backstage is that Ziggler comes off with a bad attitude when around other superstars and media. WWE is not happy with the way he represents himself within the company and outside during media appearances.
Additionally, Dolph Ziggler has claimed that he tries to maintain his gimmick and his attitude as he would with storylines, but WWE does not see that as the case. He does not have a lot of backing from the officials in WWE because of how he speaks out to them.