TNA has issued a major press release today, with some big news that will effect the future of Impact Wrestling, and all live TNA Wrestling events. The first bit of news is the debut of "Where Action Never Ends," a 24/7 social media experience that will change the way fans interact with TNA Superstars.
From ImpactWrestling.com: "Cameras will be rolling on the TNA superstars at live events, on the road and in their homes, giving viewers the chance to experience IMPACT Wrestling 24 hours a day/7 days a week … Fans will see compelling, 'cameras everywhere' content infused into IMPACT Live on Spike TV every Thursday from 9-11 p.m. ET. For the remaining 166 hours of the week until the next show, they will also have the chance to see many of the wrestlers they love and storylines they follow unfold as this exclusive content filmed during the week will be presented online at www.impactwrestling.com, on social channels including YouTube, Twitter, Facebook and Instagram, as well as a variety of new distribution channels in the coming months."
There are very few specifics on how this new initiative will actually play out, but you can check out the full press release HERE. TNA has been in the works on the project for a very long time. Hulk Hogan was one of the primary supporters of this idea, and reports were coming out early in the year that TNA was pushing to implement some sort of 24/7 social experience that followed the wrestlers.
Perhaps the biggest piece of news coming out of this announcement is that in order to properly execute "Where Action Never Ends", from a technical standpoint, the company will be returning to their old home in Universal Studios to take advantage of production tools available on site. Most of the episodes of Impact Wrestling moving forward will be filmed from Universal Studios, however according to PWInsider, TNA will not be returning to the "Impact Zone", or Soundstage 21.
