PWInsider.com is reporting that there is plenty of heat on Ryback over the past month. The internal feeling backstage is that Ryback has heat for a few reasons. The first reason being that his in ring work has regressed. Many WWE officials feel that Ryback is becoming more of a danger in the ring for his opponents and have been roughing up the talent, most notably CM Punk.
Another reason why Ryback has heat is that his media appearances are not going as well as planned. There have been talks that he acts like he does not want to be at the events and is hard to deal with. One source claims it looks like Ryback is constantly "annoyed" when making appearances for the company. It is even getting to the point that Vince McMahon is considering taking Paul Heyman off of him so Heyman can work with someone else.
"The bloom is off the rose" is a quote that was said about Ryback unless he can turn things around.