As PWInsider.com has reported earlier this week, WWE is going back in the direction of pushing larger wrestlers. The general feeling backstage is that WWE has many average-sized wrestlers already and are trying to sign bigger guys that stand out and are "attractions." This is why Big Show has recently been elevated to one of the main spots in the company.
Futhermore, Daniel Bryan is taking some heat from the low television ratings and Pay-Per-View buyrates and his top spot has been taken away. With the current feud ongoing with him and The Wyatt Family, WWE wants to use Bryan and Punk to help elevate Luke Harper and Erick Rowan. Officials are already high on Wyatt and feel that the other two guys need a push as well.