According to BroadwayWorld.com, last night's season return of "Total Divas" took in 1.3 million viewers in its initial airing.
It should be noted that the lead-in to the show was the season finale of "Keeping Up with The Kardashians," which means "Total Divas" will no longer have that strong lead-in going forward.
E! has issued the following press release regarding the rating:
E! SCORES ON SUNDAY NIGHT WITH "Keeping Up with the Kardashians" SEASON FINALE AND THE RETURN OF "TOTAL DIVAS"
Los Angeles, CA, November 11, 2013 – On November 10, E! continued to deliver in its Sunday night reality block with the season eight finale of pop culture phenomenon "Keeping Up with the Kardashians" from 9-10pm attracting 2.3 million Total Viewers, 1.6 million Adults 18-49 and 1.2 million Women 18-49, scoring the show's most-watched episode since August 18 in Total Viewers and Adults 18-49 and since August 11 in Women 18-49.
Powered by young adults, the finale was also the show's most-watched episode since July 21 in Adults 18-34 (1.1 M) and its best in Women 18-34 (899,000) since the season eight premiere on June 2. Appointment television, the finale outperformed prior four-week time period averages (9-10pm) by double-digits in all its key demos including Adults 18-34 (+43%), Women 18-34 (+49%), Adults 18-49 (+35%), Women 18-49 (+37%), Total Viewers (+33%) and Households (+26%). Additionally, season eight ended as the most-trafficked season of any show on Eonline.
The return of "Total Divas" from 10-11pm also scored for the network with 1.3 million total viewers and 746,000 Adults 18-49.
The fall premiere of "Total Divas" also surged past its mid-season finale on September 15 across all key demos including Adults 18-49 (+10%), Women 18-49 (+16%), Adults 18-34 (+26%), Women 18-34 (+27%), Total Viewers (+21%) and Households (+20%).
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