According to PWInsider.com, WWE filed a document with the U.S. Securities and Exchange Commission noting that the launch of the WWE Network will be a key part of WWE's business plan from 2013-2015. WWE added the company hopes to build a subscriber base of 1-2 million people by the end of 2014, with a steady rate of 2-3 million subscribers.
Because WWE will still be offering its monthly PPV events via the traditional means of cable and satellite TV providers, one possible downside to the Network, which WWE acknowledged, is the loss of PPV buys, and the possibility of carriers dropping WWE PPV events if buys dip too low.
In related news, WWE will be holding a talent meeting prior to Raw next week in Providence, RI, to speak on the Network and specifically address the issue of talent PPV bonuses as they relate to the WWE Network. With WWE PPVs moving to the Network, beginning with WrestleMania 30, the company will have to figure out how it will handle PPV bonuses.