Newsday.com has published a new article looking at the announcement of the WWE Network, and cautions that WWE is risking turning its fans off to today's product in favor of the "historical goodies" that come with the Network content. Larry Mann, former ESPN Vice-President of Sales, was quoted in the article and had the following to say:
Larry Mann, a former vice president of sales with ESPN who is now executive vice president of business development for Chicago-based sports marketing company Revolution, is intrigued by the WWE Network concept. But he also cautions that building the online network at the peril of its core TV product is a risk. The network will also offer its pay-per-views along with so much other content for $9.99 a month.
Mann wonders if the oversaturation of content will lead to an “erosion” of TV ratings.
“Or, does it maybe potentially help boost USA TV ratings because with the digital component they’re able to expand and broaden their awareness?” Mann said. “Maybe it becomes a win-win and this becomes a secondary tool to drive a higher awareness for the product.”