Below are some excerpts from Variety's Marc Graser, who talks about WWE Network's first big test, which is WrestleMania XXX. The entire article can be read here.
"WWE has said it hopes to attract 1 million subscribers by the end of the year, and it’s counting on this weekend’s “WrestleMania” — its 30th — as a way boost sign ups to the network that’s available online, and through apps on a variety of devices from Apple TV and Roku set-top boxes, PlayStation and Xbox 360 video game consoles, Amazon’s Kindle Fire, and mobile devices that run on Apple’s iOS and Android. One million subscribers would enable the WWE Network to break even, the company has said. With 2 million, it could add $50 million to its coffers; 3 million turns that into $150 million — far more than the 20 cents per month it would have earned from cable, where most of its weekly shows currently air."
Graser says: "WWE has kept a close eye on what people are watching on its network, and so far viewers are splitting their time between new series like clip show “WWE Countdown” and digging through older library fare. Anything live also plays well, including “Main Event” and “NXT Arrival,” a two-hour special. Pre- and post-shows also perform well after “Raw.” Past “WrestleManias” also have been popular with the 30th anniversary coming up."
“Content that rises to the top is anything that’s live,” says Michelle Wilson, WWE’s chief revenue and marketing officer, who will announce WWE Network’s subscribers the day after “WrestleMania” next week. “We had the right content, which was critical, and the right user interface, but also the price is right. Once you get those things right, you’re in great shape.”