Source: Wrestling Observer Newsletter
According to a new report, former WWE Tag Team Champion Tyson Kidd had a masked designed and there are preliminary talks of repackaging him as a lucha style star. Kidd is widely considered one of the best natural wrestlers they have in the WWE, but his character has been so badly handled for years that officials aren't sure what they could do with him as "Tyson Kidd" to get him over on Raw and Smackdown. Kidd has been working down in NXT as of late, and will challenge for the NXT Championship tonight at the Takedown special on the WWE Network.
This may seem a bit far-fetched, considering that WWE hasn't effectively used a lucha character since the original Sin Cara was brought into the company, and prior to that it was Rey Mysterio's world title run many years ago. However, WWE is currently in a major era of transformation, with all kinds of styles and characters making their way through development, including the former Samuray del Sol, who now wrestles in NXT as Kalisto. Given the millions of dollars made off lucha masks and how successful Mysterio and even Sin Cara has been at pushing merch, don't be surprised if WWE wants to better capitalize on that market with Rey approaching the end of his career.